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The most unique mall drop down by Liva
October 2017
Liva, the new age fabric brand from the Aditya Birla Group, has stood out with a unique campaign where a life size mannequin of the brand ambassador Kangana Ranaut dropped down in 10 key malls across 10 cities of the country.
Apparel maintains growth tempo
December 2015
CMAI’s Apparel Index for the Second Quarter (July-Sept 2015) once again confirms that the industry has maintained its growth tempo with overall index value at 6.68 points. Giant and large brands have continued their growth story much like the previous quarters and stayed ahead of the curve. They have done better with higher sales turnover and lower inventory holding.
Birla Cellulose leverages the "Liva" proposition at 61st National Garment Fair
August 2015
The fabrics displayed by Birla Cellulose at National Garment Fair had a high tinge of innovation in line with consumer trends forecasted by international design consultants.
T&C market to double in 10 years
April 2015
Indian textile and clothing market is estimated to more than double from Rs $58 billion in 2013 to $138 billion by 2023 . All the three segments, apparels, home textiles and technical textiles, are expected to double their market size.
Branded Fashion Player
January 2014
Aditya Birla Nuvo Ltd (ABNL), part of the Aditya Birla group, is well on its way to become the largest integrated branded fashion player in the country
Branded Apparels on Fast Growth Track
January 2014
The branded apparel market in India is expected to witness a positive growth over the next few years, though the organised apparel retail in India has been struggling with sluggish growth.
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