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Solar Charkha Mission partners with womenswear brand
Womenswear brand W by TCNS Clothing has partnered with Solar Charkha Mission, an initiative by the Government of India, to revive and promote swadeshi handwoven fabric, for the launch of Harit Khadi items.
Glory of khadi in 100 years
The clothes reflect the personality of individuals and can be used as a marker of a group, community, family, region and even country. Khadi is one such cloth that had played a key role in the freedom struggle of India and thus has been referred to as the ‘fabric of Indian independence’, narrate Shruti Gupta, Deepali Rastogi and Ritu Mathur.
Clothing is among the basic amenities required by the 1.2105 billion strong, and growing, population of India. The Indian textile industry, which caters to this need, has an estimated market size of $108 billion. There are two broad segments within the industry, namely the traditional hand-woven and hand-spun textile segments, and the modernised mill segment (Nair & Dhanuraj, 2016).
Appropriate technology for handloom sector
Handloom weaving is largely decentralised and the weavers are mainly from the vulnerable and weaker sections of the society, who weave for their household needs and also contribute to the production in the textile sector, feels the author.