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H&M picks Eastman Naia for its eco-luxe collection
December 2020
Swedish fashion retailer, Hennes & Mauritz (H&M), has chosen Eastman Naia Renew cellulosic fibres in its conscious exclusive autumn/winter 2020 collection. H&M’s sustainable womenswear collection will feature eco-luxe garments made from Naia Renew, a cellulosic yarn made from 60 per cent certified wood fibres and 40 per cent recycled waste plastics such as carpet fibres and plastic packaging.
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