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Birla Cellulose to reduce water intensity by 50% by 2025
Birla Cellulose has targeted to reduce its water intensity by 50 per cent by 2025 from baseline year 2015. This will be achieved by application of new technologies based on the principles of 3R (Reduce, Reuse & Recycle). Birla Cellulose is one of the global leaders in viscose industry and a part of $48.3 billion Aditya Birla Group’s pulp and fibre business.
LIVA launches LAPF Studio in Tirupur
LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.
Grasim bags Dun & Bradstreet Corporate Awards 2018
Grasim Industries Limited bagged the Dun & Bradstreet Corporate Award 2018 for its stellar performance in the textile sector. The Dun & Bradstreet Corporate Awards recognise outstanding Indian corporates.
Birla Cellulose is No.1 for sustainable forestry management
Canopy’s Hot Button Issue ranks the world’s top viscose producers on their progress on eliminating endangered forests from their supply.
Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks 11 viscose rayon producers that represent 70 per cent of global viscose production.
Sweden keen on tie-up with Aditya Birla Group on smart textiles
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union.
The minister visited the Aditya Birla Group Textile Research Application Development Centre at Kharach in Gujarat, which is India’s pioneer in viscose staple fibre (VSF), a man-made, bio-degradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using VSF, cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre.
LIVA | An evening to remember
Held at JW Marriot, Sahara Mumbai, the first-ever LIVA Accredited Partner Forum (LAPF) Confluence was a vibrant event.
The evening of the first-ever LIVA Accredited Partner Forum (LAPF) Confluence organised by LIVA, the natural fluid fashion fabric was full of colours, fashion & vibrance.
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