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Brands do not want to compromise on style when shifting to circular materials
March 2021
Infinited Fiber Company is a Finnish biotech founded in 2016 to commercialise a breakthrough recycling technology that can turn cellulose-rich raw materials – like cotton-rich textile waste, used cardboard, or wheat or rice straw – into high-quality textile fibres with the look and feel of cotton. The patented technology has been validated by leading brands and is ready to be scaled. Infinited Fiber Company won the Europas 2020 Hottest Sustainability Tech Award, and was listed on the Global 50 to Watch by Cleantech Group in 2019. Petri Alava, CEO & Co-founder, Infinited Fiber Company sheds light on why conscious clothing is becoming a popular choice, the growing market for regenerated fibres and more.
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