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The most unique mall drop down by Liva
October 2017
Liva, the new age fabric brand from the Aditya Birla Group, has stood out with a unique campaign where a life size mannequin of the brand ambassador Kangana Ranaut dropped down in 10 key malls across 10 cities of the country.
Birla Cellulose leverages the "Liva" proposition at 61st National Garment Fair
August 2015
The fabrics displayed by Birla Cellulose at National Garment Fair had a high tinge of innovation in line with consumer trends forecasted by international design consultants.
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