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Lenzing redefines TENCEL brand
The Lenzing Group (Lenzing) redefined TENCEL, as its textile premium brand at the 2018 Fibers & Yarns in Mumbai. The redefining of the TENCEL brand is a key milestone of Lenzing’s new brand strategy to enhance product brand offerings, foster connection with customers and consumers, and drive consumer demand.
Heimtextil India launching unique showcase
India’s premium fairs for home textiles, homeware and interior décor, Heimtextil India and Ambiente India have launched Bespoke Living, an exclusive product showcase space dedicated to companies dealing with signature collections at Pragati Maidan, New Delhi from 27th – 29th June 2018.
Home textile fair set for UK
Texfusion, UK’s trade fair catering exclusively for international fashion fabrics and accessories, home textiles, functional fabrics, and garment manufacturers, has announced it is set to present The London Home Textile Fair (TLHTF),etc.
Rebranding Egyptian Cotton™
Cotton Egypt Association has unveiled a new brand identity and digital platform to re-enforce Egyptian Cotton™ as the finest cotton in the world.
Welspun introduces Wel-Trak
Welspun India, one of the largest home textile manufacturers in the world, has introduced a patented, end-to-end traceability process Wel-Trak. This revolutionary process ensures that customers and consumers can trace the provenance of the cotton raw materials throughout the supply chain from farm to the retail shelf.
Sharadha Terry launches new brand of home textiles
Coimbatore-based Sharadha Terry Products has unveiled a new brand identity and logo for the ‘Micro Cotton’ brand of home textile products and reaffirmed its commitment to strengthen its presence in India.
Egypt’s hometex exports up 4.8% in 2017
Exports of home textiles from Egypt increased 4.8 per cent year-on-year in January-November 2017. Exports during the eleven-month period were valued at $664 million, as against $443 million registered in the same period last year, according to the Egyptian Home Textiles Export Council (HTEC), under the ministry of foreign trade and industry.