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LAPF Studio conducts buyer-seller meet at Tiruppur
November 2020
Liva has successfully concluded yet another buyer seller meet at its LAPF Studio in Tiruppur in association with the Tiruppur Exporters’ Association (TEA).
LAPF Studio conducts a week long Buyer Seller Meet at Noida
October 2020
Liva’s recently launched Antimicrobial Viscose fibre based fabrics received an overwhelming response in this meet.
Liva stands by artisans & weavers across India
October 2020
Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.
Liva releases consumer study on fashion industry
September 2020
Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled “A Brave New World”.
Sweden keen on tie-up with Aditya Birla Group on smart textiles
December 2017
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union. The minister visited the Aditya Birla Group Textile Research Application Development Centre at Kharach in Gujarat, which is India’s pioneer in viscose staple fibre (VSF), a man-made, bio-degradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using VSF, cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre.
Swedish Minister in India to discuss project on smart textiles
November 2017
Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union.
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