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Innovation & sustainability, key focus at WHAT’S NEW IN COTTON™ event
March 2020
Sustainability and innovation were the focus at Cotton Council International’s (CCI) WHAT’S NEW IN COTTON™ booth in Hall 6, C53 at Première Vision in Paris, France, on February 11-13.
COTTON USA, Oritain ink partnership for traceability
December 2019
This partnership with Oritain will provide COTTON USA with a unique selling point in both domestic and export markets.
COTTON USA innovates at Première Vision
October 2018
A recent global study indicated the COTTON USA Mark is preferred by a 4-1 margin over a 100 per cent cotton label. Furthermore, nearly two-third of consumers said they would be willing to pay more money for products with the Mark.
Branding is an important marketing tool
May 2018
Brand sells, and it is an important marketing tool. Bruce Atherley, Executive Director of Cotton Council International has brought his successful marketing and brand experience to the United States’ cotton sector to increase the global share of US cotton.
Branding is an important marketing tool
April 2018
Brand sells, and it is an important marketing tool. Bruce Atherley, Executive Director of Cotton Council International has brought his successful marketing and brand experience to the United States’ cotton sector to increase the global share of US cotton.
COTTON USA to show WHAT’S NEW IN COTTON™ at Heimtextil
December 2017
COTTON USA will show the global home textile industry WHAT’S NEW IN COTTON™, including five new innovative technologies to drive sales growth, at its booth in Hall 8.0 / Stand D 63 at Heimtextil in Frankfurt, Germany, from January 9-12, 2018.
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