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Liva stands by artisans & weavers across India
Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.
DuPont, Sateri tie-up to bring fabrics for fashion
The fabric uses a blend of Sorona, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.
Blackberrys launches Independence Day campaign
As the nation preps up to ring in the significant day of our Independence, Blackberrys, India’s leading menswear brand presents a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of Coronavirus with strong will and unity.
Ground-breaking solution to clean wastewater!
Presented with the game-changing wastewater treatment system developed by Scaling Programme start-up SeaChange Technologies, Fashion for Good initiated a pilot project to assess the feasibility of the solution at scale. With the support of partners Arvind Limited, BESTSELLER, C&A and PVH Corp., the pilot provides encouraging results for future implementation of the technology in the supply chain.
Swissmem celebrates 80th anniversary!
When an organisation reaches its 80th anniversary, there is a strong chance that it has survived several crises over those years. In the case of Swiss Textile Machinery, the association was actually born out of a crisis situation.
Changing the traditional route
Considering what the youth wants, fashion industries have accepted the Indian ethnic brands to be the best example for them.
Fashion for Good shows how to do fashion differently
After a brief hiatus, the Fashion for Good Experience has reopened and launched a new theme titled “A CUT ABOVE”. The theme leads programming and events in the museum for the next six months, showing visitors how we can reimagine the way our clothes are designed, made and worn.