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Liva stands by artisans & weavers across India
Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.
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DuPont, Sateri tie-up to bring fabrics for fashion
The fabric uses a blend of Sorona, a partially plant-based fibre, and Sateri’s ultra-comfortable and near weightless EcoCosy fibres to achieve a soft material that is highly stretchable, shape-retaining and, most importantly, sustainably sourced.
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Blackberrys launches Independence Day campaign
As the nation preps up to ring in the significant day of our Independence, Blackberrys, India’s leading menswear brand presents a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of Coronavirus with strong will and unity.
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Ground-breaking solution to clean wastewater!
Presented with the game-changing wastewater treatment system developed by Scaling Programme start-up SeaChange Technologies, Fashion for Good initiated a pilot project to assess the feasibility of the solution at scale. With the support of partners Arvind Limited, BESTSELLER, C&A and PVH Corp., the pilot provides encouraging results for future implementation of the technology in the supply chain.
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