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LIVA launches LAPF Studio in Tirupur
LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.
LIVA creates fashion niche in knitwear city
Liva SS16 for knits was showcased at Yarnex, the India International Yarn Exhibition at Tirupur from 10 to 12 September, 2015 at India Knit Fair Complex.
LIVA @ Kolkata Fashion Expo
This March, the textile fraternity saw the launch like no other; Birla Cellulose did a grand launch of its fabric brand, LIVA with their new stylish brand ambassador Kangana Ranaut. Expected to play a key role in producing excellent fabric to the fore, LIVA is an endeavour to reach out to the end consumer with a quality offering that is in line with current fashion trends.
LIVA to build on its consumer success
Liva recently hosted the LIVA Partner Conclave 2015 at Radisson Blu, Jaipur. This year March marked yet another milestone for Birla Cellulose with launch of ´LIVA´. LIVA has tremendous potential to revolutionise the way we think about fashion in textiles.
A new star in fashion is born!
KK Maheshwari, Group Business Director ´ Fibres and Textiles, and Managing Director, Grasim, spoke eloquently addressing the press a few hours before the launch of brand ´LIVA´ stating that the launch of LIVA was ´indeed a defining moment for us as we take another major step forward in the continuing journey of Birla Cellulose towards achieving greater heights of excellence and growing leadership globally.
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