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Home textile players upbeat in difficult market
Home textiles have been a major part of global textile trade and it comes as no surprise. The ever-improving economic status of people supported by various modern financial innovations has enabled families to invest higher amounts into the home textiles segment.
Can anti-viral fabrics be the game changer?
Several big players in the industry have launched fabrics and clothing that they claim can provide protection against the COVID-19 virus. Is it really foolproof or just a marketing gimmick? The ITJ cover story delves deeper into this.
Antiviral fabric: The new buzzword
Antibacterial treatment of clothing was already relatively widespread before the Covid-19 outbreak, marketed as a way consumers could critically reduce the frequency of washing their clothes but the pandemic has hastened demand for its protective qualities.
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