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If COFFEE can do it, COTTON can too!
Declining cotton consumption needs a big boost, and innovation only holds the key, opine industry experts. It was a session of introspection for the cotton community! At the USA Cotton meet at the Trident Hotel in Mumbai recently, an august gathering of cotton industry experts watched with awe and avid interest at the Executive Director of Cotton Council International, Bruce A Atherley’s concerns over declining cotton consumption and call for attempts to give a boost to this natural fibre’s fortunes globally.
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