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Liva stands by artisans & weavers across India
October 2020
Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.
Liva releases consumer study on fashion industry
September 2020
Liva, an ingredient fabric brand from the house of Aditya Birla Group, has conducted a consumer study in association with MRM, the digital arm of Mccann World Group and released a research report titled “A Brave New World”.
Linen Club unveils new brand identity and logo
August 2020
Linen Club, the premium linen fabric brand from the Aditya Birla Group, announced the launch of its new brand identity and logo. The new brand identity and logo represents Linen Club’s passion, authenticity and expertise in creating the best linen fabric.
Grasim’s Staple Fibre Division wins award for CSR
August 2020
Grasim Industries, Nagda bagged the 14th Golden Peacock Awards 2019 for CSR in the Textile & Apparel sector, for the project “Integrated Rural Development”.
LIVA launches LAPF studio in Jaipur
February 2020
The Jaipur Studio will display a collection of more than 2,000 fabric innovations of viscose, modal and excel.
Birla Cellulose manufactures viscose fibre using pre-consumer cotton waste
December 2019
Birla Cellulose, one of the global leaders in man-made cellulose fibre (MMCF), has achieved a breakthrough in manufacturing viscose fibre using pre-consumer cotton fabric waste.
Liva launches its new campaign, #LiveYourFlow
November 2019
Liva, the ingredient brand from the house of Aditya Birla Group, launched its latest campaign #LiveYourFlow which features Bollywood Superstar Kangana Ranaut.
Livaeco, Birla Cellulose’s step towards SDG
November 2019
The United Nations in the year 2015 came up with 17 Sustainable Development Goals as a standard which each country had to achieve by the year 2030 in order to bring about their overall development.
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