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Grasim’s Staple Fibre Division wins award for CSR
August 2020
Grasim Industries, Nagda bagged the 14th Golden Peacock Awards 2019 for CSR in the Textile & Apparel sector, for the project “Integrated Rural Development”.
LIVA launches LAPF studio in Jaipur
February 2020
The Jaipur Studio will display a collection of more than 2,000 fabric innovations of viscose, modal and excel.
Birla Cellulose manufactures viscose fibre using pre-consumer cotton waste
December 2019
Birla Cellulose, one of the global leaders in man-made cellulose fibre (MMCF), has achieved a breakthrough in manufacturing viscose fibre using pre-consumer cotton fabric waste.
Liva launches its new campaign, #LiveYourFlow
November 2019
Liva, the ingredient brand from the house of Aditya Birla Group, launched its latest campaign #LiveYourFlow which features Bollywood Superstar Kangana Ranaut.
Livaeco, Birla Cellulose’s step towards SDG
November 2019
The United Nations in the year 2015 came up with 17 Sustainable Development Goals as a standard which each country had to achieve by the year 2030 in order to bring about their overall development.
LIVA journeys into new realms of applications: Manohar Samuel
October 2019
LIVA, the new-generation fibre created by the Birla Cellulose of Aditya Birla Group since its launch, has been enjoying an enviable fame for its fluidity in the textile market.
Liva receives fantastic response at YFA, Ludhiana
October 2019
Liva is a new age fabric from the Aditya Birla Group. Unlike other fabrics that are boxy or synthetic, LIVA is a soft, fluid fabric which falls and drapes well.
Yarn Expo Autumn to focus on regenerated yarn
July 2019
Yarn Expo Autumn 2019 will feature a wide array of different yarn and fibre materials, including regenerated and recycled yarn. Sustainably-produced regenerated cellulose fibres are on offer, along with plenty of recycled options that close the loop in the fashion industry.
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