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KKCL eyes non-metros with affordable apparel line
Kewal Kiran Clothing Limited (KKCL), an apparel retailer, plans to focus on tier-II and tier-III cities with the launch of new brands in the affordable category and doubling of distributors across India from 125 to 200.
It's all in the jeans
Denim rarely fades out of fashion, they say. Consumers, especially the youth, in cities beyond the metros and mini metros are growing exceptionally aspirational. They are increasingly accepting denim as a core apparel category to be worn as an everyday casual garment
KKCL goes all-out for 'Killer' instinct!
Kewal Kiran Clothing Ltd´s (KKCL) brands reflect the attitude of today´s youth ´ the ´Killer´ instinct to achieve; high on ´Integriti´; bold as ´Lawman Pg3´; and friendly and relaxed as ´Easies´. The company has consumers in Asia, the Middle East and CIS. KKCL designs, manufactures and markets branded jeans, and a wide range of apparel products for men and women.
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