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Shree’s unprecedented growth of garments made with Liva
Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group, Shree now boasts a production of 2,50,000 garments per month made from Liva from just 15,000 garments per month.
Ichalkaranji shows huge scope for MMF
Birla Cellulose, along with Ichalkarangi Shuttleless Loom Owners’ Association (ISLOA) and Ichalkarangi Shuttleless Fabric Manufacturers’ Association (ISFMA), has conducted an interactive customer meet on 21st November at Hotel Sayaji, Kolhapur with spinners, weavers and processors of Ichalkaranji. The meet was aimed at making Ichalkaranji a self-sufficient hub for finished fabrics made from Viscose, Modal and Excel fibres offered by Birla Cellulose.
LIVA | An evening to remember
Held at JW Marriot, Sahara Mumbai, the first-ever LIVA Accredited Partner Forum (LAPF) Confluence was a vibrant event.
The evening of the first-ever LIVA Accredited Partner Forum (LAPF) Confluence organised by LIVA, the natural fluid fashion fabric was full of colours, fashion & vibrance.
LIVA to build on its consumer success
Liva recently hosted the LIVA Partner Conclave 2015 at Radisson Blu, Jaipur. This year March marked yet another milestone for Birla Cellulose with launch of ´LIVA´. LIVA has tremendous potential to revolutionise the way we think about fashion in textiles.