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Can anti-viral fabrics be the game changer?
Several big players in the industry have launched fabrics and clothing that they claim can provide protection against the COVID-19 virus. Is it really foolproof or just a marketing gimmick? The ITJ cover story delves deeper into this.
SSB working with HeiQ to make antiviral mattress for US
Serta Simmons Bedding (SSB) is collaborating with Switzerland-based HeiQ Group, a leader in textile innovation, to create the first antiviral mattress for the US market. The two have signed a deal which gives SSB exclusive access within the US bedding category to HeiQ Viroblock technology, which has been found to be effective against SARS-CoV-2.
Raymond UCO launches high performance anti-viral denim
Raymond UCO in partnership with HeiQ has launched a highly protective denim fabric range with HeiQ Viroblock, a sustainable, antiviral and antimicrobial technology that has been tested and proven effective to destroy 99.99 per cent viruses.
Antiviral fabric: The new buzzword
Antibacterial treatment of clothing was already relatively widespread before the Covid-19 outbreak, marketed as a way consumers could critically reduce the frequency of washing their clothes but the pandemic has hastened demand for its protective qualities.