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LAPF Studio conducts a week long Buyer Seller Meet at Noida
October 2020
Liva’s recently launched Antimicrobial Viscose fibre based fabrics received an overwhelming response in this meet.
Liva stands by artisans & weavers across India
October 2020
Liva, the fashion ingredient brand from Birla Cellulose and part of Grasim Industries, flagship company of $48.3-billion Aditya Birla Group, has supported over 150 handloom saree artisans and weavers across the country in 2019.
LIVA launches LAPF studio in Jaipur
February 2020
The Jaipur Studio will display a collection of more than 2,000 fabric innovations of viscose, modal and excel.
Liva, FDCI partner to promote sustainability through collection
April 2019
In order to enhance and promote sustainable development, Green Heart Fashion Show showcased collections by well-known designers.
Birla Cellulose is No.1 for sustainable forestry management
February 2018
Canopy’s Hot Button Issue ranks the world’s top viscose producers on their progress on eliminating endangered forests from their supply. Birla Cellulose of the Aditya Birla Group has been ranked No.1 globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks 11 viscose rayon producers that represent 70 per cent of global viscose production.
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