Debenhams, a major UK high street department store, has launched a new line of women's leisurewear incorporating Huntsman’s High IQ® Cool Comfort effect. The garments provide the very popular Pineapple range of active wear with an added level of comfort. Fast-acting wicking properties leave the wearer with a pleasant, cool and dry feeling, even after vigorous exercise. High IQTM Cool Comfort will be available on women’s jogging pants, three-quarter-length pants and tops. Colours will include dark gray and rose.
“High IQ® is helping Debenhams fulfill a promise to its customers, who expect superior performance in all the company’s products,” explains Lee Howarth, Global Brand Manager at Huntsman Textile Effects. “Our Cool Comfort effects, which last the life of the textile, ensure that garments remain comfortable, even during and after strenuous activity.”
Debenhams is a leading group of department stores with a strong presence in key product categories including women’s wear, men’s wear, household goods, health and beauty, accessories, lingerie and children’s wear. Debenhams is distinguished by its own unique mix of exclusive lines, including “Designers at Debenhams,” and third-party brands.
High IQ® from Huntsman International LLC is the first comprehensive global branding programme for textile colours and effects. Designed to add value both for the consumer and the entire textile processing chain, High IQ® is a sign of Innovation and Quality. The branding scheme covers effects for textiles such as Cool Comfort, Lasting Colour, Freshness, Sun Protection and Easy Care. Huntsman is a global manufacturer and marketer of differentiated and commodity chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has 15,000 employees and 78 operations in 24 countries. The Company had 2005 revenues of $13 billion.<